Welcome to the Yopeso Brand Guide! This page is your go-to resource for understanding, representing, and interacting with the Yopeso brand. Whether you're here to get answers to your branding questions or seeking inspiration, we hope you'll find everything you need to showcase and celebrate the unique identity of Yopeso.
The Yopeso logo resembles the silhouette of a friendly figure waving, conveying a sense of approachability.
The emblem aligns with the IT world, suggesting a connection to coding. Its bold and ambitious design sets it apart from conventional logos.
The initial letter can serve effectively as a standalone emblem. Additionally, the logo offers a foundation for various interpretations and associations.
The logo mirrors the values and brand attributes outlined in the branding workshop, such as friendliness, professionalism, efficiency, trustworthiness, and more.
Our logotype is a design where the primary focus is on the typographic representation of Yopeso’s name. Instead of using symbols, icons, or graphical elements the logotype is purely text-based and focuses on the font, style, and arrangement of the letters
Our typographic emblem is a type of logo that combines letter ‘Y’ with symbolic design elements to create a unified, cohesive mark. It blends text and graphics so that the typography becomes part of the visual identity, it’s enclosed in a rounded rectangular design.
Here are the carefully selected brand colors, organized for easy access—feel free to click and copy for your designs.
HEX
# FFA800
RGB
255, 168, 0
HEX
# 292929
RGB
41, 41, 41
HEX
# FDFDFD
RGB
253, 253, 253
HEX
# E55300
RGB
229, 83, 0
HEX
# E86F00
RGB
232, 111, 0
HEX
# E88B00
RGB
232, 139, 0
Yellow / 600
HEX
# FFA800
RGB
255, 168, 0
Yellow / 500
HEX
# FFE857
RGB
255, 232, 87
Yellow / 400
HEX
# FFEC79
RGB
255, 236, 121
Yellow / 300
HEX
# FFF094
RGB
255, 240, 148
Yellow / 200
HEX
# FFF4AD
RGB
255, 244, 173
Yellow / 100
HEX
# FFF7C7
RGB
255, 247, 199
Yellow / 50
HEX
# FFFBE1
RGB
255, 251, 225
Yellow / 25
HEX
# FFFDED
RGB
255, 253, 237
Yellow / 10
HEX
# FFF6EB
RGB
255, 246, 235
HEX
# 292929
RGB
41, 41, 41
HEX
# 383838
RGB
56, 56, 56
HEX
# 525252
RGB
82, 82, 82
Gray / 600
HEX
# 6A6A6A
RGB
106, 106, 106
Gray / 500
HEX
# 898989
RGB
137, 137, 137
Gray / 400
HEX
# B7B7B7
RGB
183, 183, 183
Gray / 300
HEX
# DCDCDC
RGB
220, 220, 220
Gray / 200
HEX
# EEEEEE
RGB
238, 238, 238
Gray / 100
HEX
# F5F5F5
RGB
245, 245, 245
Gray / 50
HEX
# FBFBFB
RGB
251, 251, 251
Gray / 25
HEX
# FDFDFD
RGB
253, 253, 253
White
HEX
# FFFFFF
RGB
255, 255, 255
These are the fonts we use for our visual identity—feel free to use them in your designs
This is the tone we use for all communication—consistent, approachable, and tailored to our audience
Friendly
Professional
Trustworthy
Knowledgeable
Helpful
Idelalistic
Ambitious
Dynamic
Warm
Practical
Self-assured
Efficient
Friendly
Energetic
Wise
Earnest
Sincere
Bold
Helpful
Reliable
Visualizations showcasing the look and feel of Yopeso brand identity and design elements
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